Proliferation of giraffes, lions, tigers and elephants in toy stores and movies produces virtual population and alters our understanding

Animals such as elephants, tigers, lions and panda bears are all over in films, books and toy shops. Their broad pop culture existence alters public understanding of how threatened these animals truly are , scientists state.

Online studies, zoo sites, animated movies and school surveys were searched by United States and French scientists for the research study, released in journal PLOS Biology.