Drumroll, please. Or not — everything depends upon your sensations about inexpensive pancakes.
As we forecasted , after weeks of teasing, IHOP’s dropping its huge news. As of Monday, June 11th, 2018 , the chain states it’s altered its name to IHOb (for “International House of Burgers”) from IHOP (for International House of Pancakes.)
Wow. This is simply awesome things.
The business made the statement with a splashy burger-filled video published to Twitter on Monday. IHOP consumers can eagerly anticipate such conventional classics as the “Big Brunch Burger” and the “Cowboy Burger.”
But due to the fact that modification isn’t really simple, Twitter responded with utter confusion:
IHOP altering their name to International House of Burgers resembles your Grandma stating from now on she’s your Aunt.
— JRehling (@JRehling) June 11, 2018
Your marketing group has to be fired … ASAP.
— Nicole (@Littlebethell) June 11, 2018
So IHOP ends up being IHOb since they’re now going to offer hamburgers, on the other hand, Sonic is including a Pickle Juice Slush. America is seriously doomed.
— JT (@Jaberuski) June 11, 2018
IHOb might not be with us for long, a business agent informed us:
“Right now, there is not a specified time for how long we’ ll utilize the IHOb name, however it is connected to the launch; we’ re supporting the launch by turning our Twitter deal with and producing a totally re-burgered IHOb flagship dining establishment in Hollywood, CA,” Stephanie Peterson informed Mashable. “All dining establishments will have touches of the branding throughout of the summertime project. Based upon fan need, there’ s the possibility we might develop more IHOb dining establishments in the future.”
But on an individual note: IHOb, you were there for me when no other chain was: When I was intoxicated and in desperate requirement of oily business carbohydrates. I thank you for your service.